The customized race car will be unveiled today at the SEGA booth at e3 (the Electronic Entertainment Expo) in the Los Angeles Convention Center. The race, part of NASCAR's Nationwide Series, marks Sonic the Hedgehog's NASCAR debut. 7 Sonic the Hedgehog Chevrolet, fielded by JR Motorsports, during the O'Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway (to be televised live on ESPN). To further enhance this partnership, Danica will be racing in a custom No. "Danica's involvement showcases the broad appeal of this title – everyone from casual gamers to hard core racing fans will be able to enjoy the fun." "Danica Patrick is one of the most popular athletes in the world and her accomplishments both on and off the track make her the perfect partner for Sonic & All-Stars Racing Transformed," said Masanao Maeda, President and COO, SEGA of America. "I cannot wait for gamers to jump into my customized, transformable vehicles and give Sonic a run for his rings this holiday season!" "It's a very exciting experience since I'll be sharing the screen with such an iconic character," said Danica Patrick. Gamers will get the chance to test their racing abilities as Danica against an All-Star cast of SEGA characters including Sonic, Knuckles, AiAi and others. Known for her talents behind the wheel, Danica will be a playable character with customized vehicles in Sonic & All-Stars Racing Transformed. is thrilled to announce that Danica Patrick will be appearing alongside Sonic the Hedgehog in Sonic & All-Stars Racing Transformed™, the new racing game where players speed across land, air and water in fully transforming vehicles. Race Custom Sonic Car in Upcoming NASCAR Nationwide Series Race JR Motorsports Driver to Appear as Playable Character in New Game and SEGA® PARTNERS WITH NASCAR SUPERSTAR DANICA PATRICK FOR SONIC & ALL-STARS RACING TRANSFORMEDTM
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